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An Evening of Gratitude for Travel Advisors
In a vibrant celebration of partnership and appreciation, Collette recently hosted its Agent Appreciation event at Hotel X in Toronto, where they acknowledged the invaluable contribution of travel advisors to their success. With over 90% of Collette’s bookings facilitated by travel agents, the emphasis was clear: the work of these professionals not only drives sales but also transforms dreams into lasting memories for travelers.
Boosting Bookings and Business
Collette’s VP for Canada, Ron Lonsdale, proudly shared that company bookings have surged an impressive 28% year over year. This remarkable growth can be attributed to several key factors, particularly Collette's strategic investment in technology and the launch of their Encompass campaign aimed at enriching the travel agent experience. Offering robust resources such as the Travel Advisor Portal and Collette University, the company ensures that advisors are equipped to deliver exceptional service to their clients.
Innovative Tools Shaping a New Era for Travel Agents
The Travel Advisor Portal stands out as a comprehensive hub designed specifically with travel advisors in mind. It includes customizable content and valuable tools that empower agents to better engage with clients and enhance their sales strategies. The portal's resources are a testament to Collette's dedication to supporting travel advisors, enabling them to expand their offerings effectively. The self-service capabilities of MyCollette also serve to simplify the booking management process, making it easier for advisors to service their clientele efficiently.
Fostering Community Among Travel Advisors
The evening was not just about business; it was about creating a community. Kelsie Marchetti, Collette’s Virtual Training & Events Manager, highlighted the importance of relationships in the travel industry by stating, “You all turn dreams into memories.” The atmosphere of camaraderie was palpable, as attendees mingled over cocktails and reflected on the joy of helping others explore the world.
The Importance of Recognition in Challenging Times
In a time when the travel industry faced unprecedented challenges, recognizing the efforts of travel advisors has never been more important. The ongoing support and appreciation from tour operators like Collette are vital in bolstering morale and sustainability in the sector. As advisors navigate uncertainties in travel demands and market fluctuations, events like Collette's serve as essential reminders of their impact and importance.
Final Thoughts and Next Steps
As the travel industry continues to evolve, the collaboration between operators like Collette and travel advisors is integral to creating memorable experiences. This Agent Appreciation event is not just a one-off celebration; it's a commitment to ongoing support, innovation, and shared success. Travel advisors are encouraged to leverage the tools provided by Collette and remain engaged in their community.
For those looking to enrich their travel advisory practice and connect with Collette’s numerous resources, signing up at gocollette.com/travel-advisors can provide valuable insights and tools.
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