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March 30.2025
2 Minutes Read

Discover the New TICO Toolkit Resources: Why They Matter for Travelers

Hands typing on white keyboard in bright office, TICO Registrant Toolkit Resources.

The Importance of Consumer Protection in Travel

As travel continues to regain its momentum post-pandemic, ensuring safety and security while planning trips remains paramount for consumers. The Travel Industry Council of Ontario (TICO) recognizes this need and has developed new resources for its Registrant Toolkit, enhancing the travel experience for consumers and travel businesses alike.

What’s New in TICO's Registrant Toolkit?

Recently, TICO announced the addition of three sought-after resources tailored to assist registrants in communicating the benefits of booking with TICO-registered businesses. These updates are designed with one primary goal: to instill confidence in travelers.

  • Social Media Video: An engaging tool aimed at reminding clients why booking with TICO offers peace of mind.
  • Email Signature Statement: A succinct message linked to a webpage that emphasizes the significance of consumer protection.
  • Conversation Guide: A handy reference for travel professionals to effectively explain the protection offered by TICO

Why This Matters for Travelers in Alberta

For adults in Alberta who value a fulfilling lifestyle, traveling with assurance becomes crucial. TICO CEO Richard Smart pointed out that consumer protection is no longer just about peace of mind; it has transformed into a competitive advantage in the evolving travel landscape. With higher consumer awareness of their rights and protections, travelers increasingly prefer booking with businesses that are transparent about these benefits. TICO’s survey illustrates that there is a tangible difference in traveler comfort levels: those informed about consumer protection are significantly more likely (75%) to book with a registered business compared to the general public (43%).

Increasing Engagement: How TICO's Toolkit is Making a Difference

Since the launch of the Registrant Toolkit, TICO has recorded over 10,000 visits, with registrants actively sharing its resources. Nineteen percent of participants have utilized these tools with all their clients, while 15% report sharing with most clients. This indicates a strong willingness among travel professionals to emphasize consumer safety, which can bolster trust and satisfaction among travelers.

Making Informed Travel Decisions

For travelers looking to embark on adventures or reach personal growth milestones, these resources not only provide clarity but also enhance the overall travel experience. By choosing a TICO-registered business, travelers forge a path toward exploration that promises enthusiasm and security. Furthermore, it encourages travelers to remain vigilant and informed regarding their booking decisions.

Whether planning a sunny getaway or a weekend road trip, the security of knowing that consumer protections are in place allows for a more fulfilling experience. This toolkit aims to equip both travel professionals and consumers with the information necessary to foster a more informed travel environment.

In conclusion, as you prepare for your next travel adventure, consider the significant advantages of booking with TICO-registered businesses. The insights shared here emphasize the importance of consumer protection and support safe travel experiences.

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