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August 22.2025
2 Minutes Read

Goway's Travel Advisory Board Meeting: Insights for Modern Travelers

Goway Travel Advisory Board playing cricket in a park.

Unveiling Goway's Travel Advisory Board: A New Era of Collaboration

In a vibrant atmosphere filled with camaraderie, Goway Travel recently inaugurated its Travel Advisory Board during a friendly cricket match against Air New Zealand at the Toronto Cricket Skating and Curling Club. This event not only marked an exciting sports occasion but also a pivotal moment in promoting collaboration among travel industry leaders and experts.

Strengthening Connections for the Future of Travel

The essence of the advisory board, composed of ten travel advisors and consortia heads from both Canada and the U.S., lies in fostering connections to ensure success in the next 55 years of Goway’s operations. The board's diversity, comprising industry veterans and newcomers, aims to navigate the evolving landscape of travel, meeting the shifting demands of consumers. As highlighted by Renee Stanton-Defaria, director of sales for Goway Travel, the board convenes to articulate clients’ needs, thereby enhancing the company's service offerings.

Addressing the Needs of Modern Travelers

During the inaugural meeting, key issues were addressed, such as the need for a frictionless experience for travel advisors and their clients. Participants eagerly discussed strategies to remove barriers for advisors while evolving product offerings to align with clients’ expectations. A noteworthy topic was the rising interest in solo women travel, a market segment that appears to lack personalized service. Emphasizing the importance of direct feedback from the advisory board, Stanton-Defaria expressed commitment to tailoring services to better fit this emerging demographic.

The Role of Technology in Transforming Travel

As Goway Travel moves forward, technology will be integral to their strategic framework. Enhancement in technology is expected to play a critical role in simplifying operations; however, Stanton-Defaria emphasized that the hallmark of Goway will remain its commitment to personalized service rather than merely leveraging advanced tech. This focus on service sets Goway apart in an increasingly automated industry where human connection remains a vital element of travel experiences.

Why This Matters to Travelers in Alberta

The insights shared at Goway's Travel Advisory Board are crucial for adults in Alberta seeking to embark on meaningful travel experiences. As exploration continues to evolve beyond traditional boundaries, understanding diverse travel needs can enhance both personal growth and fulfillment. Embracing trends like solo women travel or tailored experiences ensures that every traveler can achieve the adventurous and healthy lifestyle they desire.

As the travel landscape unfolds into new eras of customization and technological integration, it becomes vital for travelers to engage with organizations that prioritize their requirements. By understanding these dynamics, travelers can make informed decisions that align with their aspirations for fulfillment and adventure.

Join the conversation about the future of travel and how you can benefit from these innovations. Connect with Goway and discover your next personalized adventure today!

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