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April 16.2025
2 Minutes Read

Brand USA's Strong Call to Canadian Travellers: Don't Overlook Us

Professional man in office, Brand USA appeal

Understanding Brand USA's Urgent Appeal to Canadians

As travel steadily recovers post-pandemic, Brand USA faces a pressing challenge to uphold Canadian visitation levels, deemed critical for the United States' tourism sector. With the risk of a predicted 20% drop in Canadian travel for 2025 due to ongoing tariff tensions, Brand USA's latest communications, spearheaded by Chris Heywood, Senior Vice President for Public Relations, are targeting Canadian travellers. His message is emphatic: “Don’t overlook us.”

The Significance of Canadian Visitors

Heywood's insights highlight the deep interdependence between the U.S. and Canadian tourism sectors. Canada represents the top international market for American travellers, and a decline in visitation would have catastrophic effects. For numerous frontline hospitality workers, the declining influx of Canadians could precipitate a downturn in their livelihoods. This isn't merely a statistic but a matter of community impact across borders.

Forging New Paths Amidst Tariff Challenges

To mitigate the negative impacts seen in recent data, Brand USA is proactively seeking partnerships with airlines like Air Canada and Porter. A reported 10% decrease in cross-border flight bookings underscores the need for robust engagement strategies to sustain American destinations’ appeal.

Prioritizing Communication with Airline Partners

Maintaining open lines of communication with airline executives has proven essential. Heywood noted that while there has been a drop in bookings, it could also reflect typical seasonal variability in the airline industry. As summer approaches, airlines often adjust their flight schedules, making it vital for Brand USA to remain adaptable and responsive in its marketing strategies.

Focus on Positive Travel Experiences

Despite ongoing challenges, Heywood is keen to promote the richness of American travel experiences to Canadians. While it's crucial to acknowledge the obstacles posed by tariffs, the narrative shouldn’t be of despair but resilience. The emphasis on value-added travel experiences, combined with stunning American landscapes and cultural offerings, could considerably shift public perception.

Ultimately, Brand USA’s outreach aims at ensuring both potential Canadian tourists and industry partners understand the vast benefits of collaboration and cross-border travel. The U.S. tourism industry fundamentally thrives when Canadians feel welcomed, valued, and free to explore the myriad adventures that await them south of the border.

Take Action: Explore and Engage

Canadians are encouraged to consider their past travels to the U.S. and the memories created there. There are numerous fresh experiences awaiting exploration, from stunning national parks to vibrant city life. Whether you’re indulging in a culinary escapade in Chicago or basking on a Florida beach, every travel moment contributes to a stronger tourism economy. Don't let external factors deter your travel plans; explore the diverse offerings in the U.S. and support the recovery of our collective travel community!

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07.18.2025

Facing Budget Cuts: Brand USA's Strategic Vision and Canadian Tourism Commitment

Update Brand USA's Resilience Amid ChallengesIn a recent meeting, Brand USA’s CEO Fred Dixon conveyed a strong message of resilience and optimism, despite notable challenges impacting the U.S. tourism industry. With significant budget cuts from $100 million to just $20 million, the organization remains focused on continuing its mission to promote travel to the United States, particularly for Canadian visitors.Dixon emphasized a can-do attitude, stating, “We are not standing still,” during discussions about how to adapt to reduced funding and a smaller operational board. His perspective reflects a broader theme within the U.S. tourism sector: the capacity to rebound from adversity and maintain strong ties with neighboring nations.A Commitment to Building Stronger Connections with CanadaDespite these challenges, Brand USA’s commitment to fostering relationships with Canadian travelers remains robust. Dixon acknowledged the strength of partnerships within the tourism sector, which have demonstrated a remarkable level of enthusiasm and support. “Our commitment to Canada remains strong,” he noted, highlighting the importance of nurturing these connections for mutual benefit.This commitment is particularly relevant considering that Canadian visitors are a significant market for U.S. tourism, providing economic support and cultural exchanges that bolster both nations. With Canada being one of the top sources of international visitors, maintaining open lines of communication and accessibility is crucial for the recovery and growth of tourism in the U.S.Looking Ahead: Major Events on the HorizonAs the U.S. prepares for a year filled with landmark events, including the 250th anniversary of its founding in 2026, the focus intensifies on revitalizing domestic and international tourism. The upcoming FIFA World Cup and the Route 66 Centennial offer unique opportunities to showcase America's diverse offerings to tourists, inviting them to explore its cultural and historic significance.Dixon’s optimism is palpable as he discusses these opportunities, underscoring the potential for a vibrant recovery that aligns with these celebrations. By strategically leveraging these events, Brand USA aims to reignite the passion for travel, especially in the wake of recent disruptions.In Conclusion: The Human Element of TourismUnderstanding these issues isn't just about numbers; it’s also about the human stories behind travel. Dixon's heartfelt tribute to Casey Canevari, a valued team member who passed away earlier this year, highlights the deep connections formed in the tourism industry. It’s this personal element that fuels the ongoing commitment to resilience and optimism in these challenging times.As we reflect on these developments, it's essential to recognize the power of community and connection in maintaining a healthy, fulfilled life, an idea that resonates strongly in the hearts of Albertans and encourages an adventurous spirit in exploring new places.

07.17.2025

Explore Your Passion for Travel: Become a Remote Destination Specialist

Update Discover Your Dream Career as a Destination Specialist Have you ever considered turning your passion for adventure into a fulfilling career? Goway, a leading travel agency, is on the lookout for a Remote Destination Specialist to join their team across Canada. This role offers a unique opportunity for individuals who thrive on crafting extraordinary travel experiences and possess a wealth of travel knowledge. Why Become a Destination Specialist? As a Destination Specialist, you are not just selling vacations; you are curating tailored journeys that resonate with each client's interests and aspirations. Specializing in regions such as Africa, Asia, the Americas, and Europe, you’ll tap into your passion for travel and use your insider knowledge to craft unique itineraries. For those who have always been the go-to travel experts among friends and family, this role allows you to transform that passion into a rewarding career. The Skills Required for Success This role demands excellent communication skills and the confidence to engage with clients through various channels. You will be responsible for cultivating relationships and delivering exceptional service. Each custom itinerary will reflect not just the destinations but the individual desires and dreams of your clients, making strong customer interaction essential. Benefits of Working Remotely In today's evolving work landscape, remote opportunities provide flexibility and balance. As a Destination Specialist, you can design your perfect work routine while serving clients from the comfort of your home. This setup not only supports a healthy work-life balance but also allows for more personal growth and fulfillment. Imagine conversing with clients about adventures around the world while enjoying a relaxed environment. Embrace the Health Benefits of Travel According to research, travel has numerous mental and physical well-being benefits, from reducing stress and boosting creativity to enhancing your overall happiness. By becoming a Destination Specialist, you will not only engage in a profession that excites you but also promote the value of experiences and adventures that contribute to a healthier lifestyle for your clients. Join Goway and Shape the Future of Travel If you are passionate about exploration, adventure, and providing exceptional customer service, then this opportunity with Goway is your chance to shine! Apply today by sending your resume to pj.reyes@goway.com and take the first step toward a rewarding career that revolves around what you love most—travel.

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Fee Hikes at U.S. National Parks: Concerns for Travelers and Tour Operators

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